Prime Minister Narendra Modi has successfully combined right-wing cultural nationalism with left-of-centre economic populism during his eleven years in office. This strategic approach, focused on Hindutva, nationalism, and welfare subsidies, has broadened the BJP’s social base and solidified Modi’s personal brand as a leader who resonates with the masses. This political model, which emerged after the BJP’s defeats in the 2015 assembly polls, has been instrumental in the party’s electoral victories, especially in crucial states like Uttar Pradesh.
Modi’s emphasis on welfare initiatives, such as food subsidies and schemes like PMGKAY, has endeared him to the rural and urban poor, making them his most loyal supporters. Simultaneously, his proactive ideological outreach on Hindutva and assertive nationalism has helped the BJP create a pan-Indian Hindu political identity and establish Modi as a strong leader who prioritizes India’s sovereignty and prestige.
Despite facing challenges, Modi’s unique blend of ideology and welfare has proven effective, inspiring his party’s cadre to strive for continued success. Only time will reveal how he responds to future obstacles.
